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How Pinky Cole Hayes Turned Slutty Vegan Into an Empire

Have you ever been “sluttified?” When you’ve ever been to Slutty Vegan in Atlanta, likelihood is, you’re in all probability now a brilliant fan of Pinky Cole Hayes’ juicy plant-based quick meals. When you haven’t tried it but, don’t fear: your time is coming. In 2022, the celebrity-approved burger joint (Tyler Perry, Snoop Dogg, and Shaquille O’Neal are all within the Slutty Vegan fan membership) secured $25 million to finance 20 new areas throughout the US.

However why is Slutty Vegan such a giant deal? It’s all all the way down to founder Cole Hayes’ willpower, dedication, and fervour for constructing a mission-led enterprise. However, after all, actually great-tasting meals additionally performs a giant function. Right here’s every little thing it is advisable to learn about Slutty Vegan and the place you’ll find it, plus a bit of bit extra about what you possibly can order once you get there. However only a warning: it’s possible you’ll begin to drool.

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Who’s Pinky Cole Hayes?

With out Cole Hayes, it’s secure to say, there wouldn’t be a Slutty Vegan; she is the life, blood, and soul of the enterprise. The chain’s founder, who additionally now owns one other bar in Atlanta, is a profitable entrepreneur, cookbook creator, and philanthropist. Nevertheless it hasn’t been a simple experience to the highest.

Born in Baltimore, Cole Hayes has described herself as a “hustler” from a younger age. Whereas her father was incarcerated, her mom had no selection however to work a number of jobs and lift 4 kids by herself. That tough-working spirit and resilience rubbed off on Cole Hayes.

“I simply all the time wished to double no matter I had occurring,” she advised Bitter Southerner in 2019. “I by no means stopped at adequate. I all the time wished to only excel and exceed my dad or mum’s expectations and to have the ability to put my household able the place they didn’t need to work.”

Initially, she launched into a profession in TV manufacturing, however ultimately left to start out her personal restaurant in New York. Pinky’s Jamaican and American Restaurant was a roaring success, however she ended up shedding every little thing in a fireplace and returning to the TV world. A job with the Oprah Winfrey Community took her again to Atlanta, the place she first attended college, and it was there that she determined to attempt pursuing a profession in meals once more.

Influenced by her mom’s vegetarianism, Cole Hayes eats plant-based. However after struggling to seek out good vegan meals in Atlanta, the concept for a brand new plant-based restaurant was born. And the remaining, as they are saying, is historical past. Slutty Vegan has gone from energy to energy because it first began in 2018. And Cole Hayes has used that platform to help her neighborhood.

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The Pinky Cole Basis strives to “empower generations of shade to win in life,” and in 2019, she used it to repay school debt for 30 college students at Clark Atlanta College. She additionally helped present school scholarships to the 4 kids of Rayshard Brooks, who was fatally shot by Atlanta police in June 2020. And in the identical 12 months, she provided 30 former juvenile offenders school scholarships and jobs in her eating places.

On the time, Cole Hayes stated that serving to youngsters in the neighborhood is what Slutty Vegan and the muse is all about. “That is greater than about burgers and fries,” she stated. “It’s about serving to these younger males change their lives.”

The resounding success of Slutty Vegan

The thought for Slutty Vegan actually got here to Cole Hayes in the midst of the evening. “I sat up on my mattress, and I believed, Slutty Vegan. It simply got here to me like a lightweight bulb,” she stated. “I instantly went within the kitchen and began pondering of recipes and names like Sloppy Toppy, One Night time Stand, Fussy Hussy. And the subsequent factor I do know, I used to be in a shared kitchen cooking meals.”

That shared kitchen led to a meals truck, which opened in July 2018. The demand was overwhelming, and the success led to a brick-and-mortar location shortly after in January 2019. Prospects queued for seven hours to attempt Cole Hayes’ juicy, loaded Slutty burgers. “That is too good to be vegan. That is actually good,” Perry stated when he visited. Even Usher stated the patty made him really feel “frisky.”

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Cole Hayes turned a millionaire in lower than six months, however she was removed from completed. There at the moment are 10 Slutty Vegan areas open and working, in addition to one location on the Atlanta Braves’ Truist Park stadium, a fleet of meals vehicles, and plans to maintain increasing throughout the nation. In 2021, you might even discover a Slutty Vegan burger, designed by Cole Hayes, at Shake Shack. 

“I like surprises, so I gained’t give an excessive amount of away,” Cole Hayes acknowledged in an essay for Insider final 12 months. “We’re opening extra areas, and we plan to get into the TV and movie trade. I don’t wish to waste this chance, so I’m throwing every little thing on the wall to see what sticks.”

What number of areas of Slutty Vegan are there?

Proper now, there are Slutty Vegan eating places in Ralph David and Edgewood in Atlanta, GA. Throughout the state, there are additionally spots at Georgia Tech, Atlanta Braves’ Truist Park, Jonesboro, and Gwinnett County. There are additionally 4 areas at present outdoors of the state, in Birmingham, AL; Harlem and Brooklyn, NY; and Dallas, TX. 

In 2022, Shake Shack founder Danny Meyer backed Slutty Vegan in a financing spherical, which is able to assist the chain maintain increasing. “I received the Michael Jordan of meals on my staff,” Cole Hayes advised For[bes] the Tradition on the time. “I had by no means seen vegan meals introduced in such a enjoyable means. Leaders are sometimes outlined by the diploma to which individuals wish to comply with them, and I noticed individuals following the chief,” Meyer added. 

Vegan meals at Slutty Vegan

For a style of Cole Hayes’ meals, you should buy Slutty Vegan’s Slut Mud straight from the restaurant’s web site. You may also order her cookbook, Eat Vegetation, B*tch. Or you possibly can, after all, head straight to one in all her eating places. And once you get there, right here’s what you possibly can order. 

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1 Loaded plant-based patties

Slutty Vegan is finest recognized for its burgers for a cause. We’re not speaking about customary vegan cheeseburgers right here, oh no. Put together to get actually messy. We’re speaking sauce throughout your face and palms, however it’s going to be value it. Every burger choice comes with a Past Meat patty, after which it’s loaded up with toppings like guacamole, caramelized onions, vegan bacon, cheese, vegan shrimp, salad, and the model’s personal signature Slut Sauce.

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2 Vegan shrimp

If you wish to bask in Slutty Vegan’s crispy vegan shrimp, which is cooked in a New Orleans-inspired batter, go for the Ménage à Trois burger. The tasty handheld is loaded up with a beefy Past patty, vegan bacon, cheese, onions, lettuce, tomato, and Slut Sauce.

3 Plant-based bratwurst

There are two methods to get pleasure from Slutty Vegan’s tremendous meaty reply to plant-based bratwurst. The primary is within the Huge Dawg, which is loaded up with sauerkraut and Slut Sauce. Or one in all its best-sellers is its Sneaky Hyperlink, which is identical plant-based bratwurst, solely this time it’s topped with beans, peppers, onions, and spices within the type of Hawt Toddy Chili.

4 Candy jerk plantain

Plantains are a preferred a part of delicacies in Jamaica, the place each of Cole Hayes’ dad and mom are from. So, paying homage to her heritage, in addition to vegan meats and cheese on the Slutty Vegan menu, you too can discover candy jerk plantain. For one thing a bit of candy and savory, go for the Dancehall Queen, which is a plant-based patty loaded with plantains, in addition to onions, tomato, lettuce, vegan cheese, and sauce.

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5 Vegan hen

When you’ve received a yearning for fried hen, don’t fear about heading all the way down to KFC. Slutty Vegan has you coated with the Chik’n Head sandwich, which options Incogmeato vegan hen tossed in buffalo sauce and served with pickles, ranch, and coleslaw. For the children, you too can seize 4 Past Chik’n Tenders with fries or fruit and a carton of juice.

6 Philly cheesesteak

Historically, a Philly cheesesteak sandwich is slices of beefsteak loaded with melted cheese in a protracted, flat, hoagie roll. However Slutty Vegan has taken this idea and sluttified it, making it higher than ever. The Hollywood Hooker is a deliciously messy mixture of vegan steak, jalapeños, bell peppers, onions, vegan provolone, lettuce, tomato, ketchup, and mayo.


7 Sides

And, after all, a meal isn’t actually full with out a aspect. And once more, Slutty Vegan doesn’t disappoint. For traditional fries, order the Slutty Fries, that are common fries coated with the chain’s signature “slut mud.” For one thing a bit of extra strong, the chain’s Hawt Toddy chili—made with beans, peppers, onions, and a medley of spices—will remedy any starvation pains. 

8 Candy treats

When you’ve nonetheless received room, then Slutty Vegan additionally has a number of choices to fulfill your candy tooth. Choose areas provide slushies, candy potato pie, dairy-free ice cream, and the model’s personal tackle banana pudding, which options, look forward to it, sea moss. However don’t knock it till you’ve tried it, we’ve heard it’s completely scrumptious.

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