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HomeVeganAfter 140 Years, Oscar Mayer Offers Its Sizzling Canine a Meatless Makeover

After 140 Years, Oscar Mayer Offers Its Sizzling Canine a Meatless Makeover


For greater than 140 years, Oscar Mayer has been synonymous with conventional meat-based sizzling canine for over a century. Final 12 months, it pulled in $89 million in sizzling canine gross sales alone. 

However in 2024, Oscar Mayer is venturing into the worldwide vegan sizzling canine market via its guardian firm, Kraft Heinz, which is a part of the three way partnership The Kraft Heinz Not Firm. Beneath this enterprise, the worldwide meals large is working to rethink its heritage merchandise along with The Not Firm, a Chilean meals innovator that produces plant-based merchandise which are an identical to their animal counterparts with the assistance of synthetic intelligence. 

In its newest launch, The Kraft Heinz Not Firm has remade Oscar Mayer’s merchandise in plant-based NotHotDogs and NotSausages, a strategic transfer to satisfy evolving shopper preferences whereas tapping into the rising demand for plant-based alternate options. 

VegNews.VeganHotDogs.OscarMayer2The Kraft Heinz Not Firm

“When deciding which merchandise to carry to market, we analyze numerous classes, style, and ingredient profiles, in addition to the patron want for a terrific tasting product,” Danielle Watts, Affiliate Director of Advertising at The Kraft Heinz Not Firm, tells VegNews. 

“Shopper want for scrumptious and accessible plant-based alternate options solely continues to develop, and that is the inspiration on which The Kraft Heinz Not Firm was constructed,” Watts says. 

“On the similar time, plant-based sizzling canine and dinner sausage hyperlinks stay underdeveloped and under-consumed, largely attributable to shoppers being dissatisfied within the style and texture of current choices,” she says. 

Oscar Mayer’s plant-based wieners 

The worldwide vegan sizzling canine business is presently valued at roughly $496 million and, based on market analysis agency Future Market Insights, will develop to $829 million by 2033.

To faucet into the profitable business, the three way partnership has been engaged on the brand new NotHotDogs and NotSausages since asserting the three way partnership in 2022.

“All through the event of Oscar Mayer NotHotDogs and NotSausages, we leveraged key traits from our proprietary Oscar Mayer taste profile to make sure we have been mapping again to the savory and smoky expertise followers have identified and beloved for over 140 years,” Watts says. 

VegNews.VeganHotDogs.OscarMayerThe Kraft Heinz Not Firm

Central to the creation of Oscar Mayer’s meatless sizzling canine and sausages are plant-based elements chosen by Giuseppe, the AI-powered “chef” NotCo makes use of to approximate animal merchandise. Right here, mushrooms, peas, bamboo, and cherry function important parts that contribute to the general style, texture, and look. 

“For our Oscar Mayer NotHotDogs, using elements like mushroom and tomato powder carry savory and smoky style notes, and our proprietary spice mix contains acerola cherry, which helps spherical out our taste profile,” Watts says. 

“Our NotHotDog and NotSausage merchandise not solely ship on nice style but in addition carry the odor, look, texture, and grill marks shoppers want and need,” she says. 

A casing constituted of seaweed is wrapped across the meatless sausages to make for a handy guide a rough consuming expertise harking back to the unique. 

“In relation to replicating the hyperlinks expertise in a plant-based format, a giant unlock for us was across the texture and attaining the ‘snap’ that occurs if you chunk right into a sausage hyperlink,” Watts says. “Our crew curated a wide range of novel plant-based elements, in the end introducing an algae-based casing that naturally mimics the casing expertise of sausage hyperlinks.”

The brand new Oscar Mayer plant-based sizzling canine and sausages—in Bratwurst and Italian flavors—will roll out at retailers nationwide later this 12 months. 

Kraft Heinz remakes its classics

By remaking its traditional merchandise to resonate with fashionable shoppers, Kraft Heinz, via its three way partnership, is poised to seize a hearty portion of the plant-based meals business—which Analysis and Markets initiatives might be value $19 billion globally by 2030.  

VegNews.VeganKraftSingles.KraftHeinzNotCoThe Kraft Heinz Not Firm

Along with the brand new Oscar Mayer plant-based sizzling canine and sausages, the corporate has additionally launched a vegan remake of its standard mayonnaise (NotMayo) and three flavors of its Kraft cheese singles (NotCheese in American, Provolone, and Cheddar).

Late final 12 months, the three way partnership additionally unveiled Kraft NotMac & Cheese, a reimagined model of its famed boxed mac and cheese in dairy-free authentic and white cheddar flavors, each offered in an up to date model of its recognizable blue field.   

With this stuff, the three way partnership completes its said objective of launching plant-based merchandise in 4 classes. In 2024, the intention is to develop to seven classes whereas making plant-based merchandise accessible to extra shoppers. 

“Wanting forward, The Kraft Heinz Not Firm will proceed to scale into much more classes and proceed its worldwide enlargement,” Watts says.

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